SPOTLIGHT
African Fashion $31 Billion Industry: A Global Powerhouse in the Making

The African fashion industry is no longer just a cultural treasure—it’s a global force. Valued at approximately $31 billion, the industry showcases a powerful blend of economic potential, cultural richness, and youthful innovation.
With projections suggesting growth to $50 billion by 2030, African fashion is capturing global attention and redefining style narratives across continents.
The Economic Pulse of African Fashion
The African Development Bank (AfDB) estimates the continent’s fashion sector to be worth $31 billion, driven largely by Sub-Saharan Africa’s apparel and footwear market. From Dakar to Nairobi, local designers are weaving together heritage and innovation, tapping into a youthful and increasingly fashion-conscious population.
But this is more than just an aesthetic movement—fashion in Africa is a business. The industry supports millions of livelihoods across value chains from cotton farming and textile production to design, retail, and export.

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What’s Fueling the Growth?
1. Cultural Identity with Global Appeal
African fashion stands out for its bold colors, unique prints, and deep cultural roots. Designers are blending traditional craftsmanship with modern silhouettes, captivating international runways and digital platforms alike.
2. Youth-Driven Demand
With over 50% of Africa’s population under 25, there’s a growing appetite for fashion that expresses identity and authenticity. A rising middle class is investing in locally-inspired, contemporary wear that reflects personal and cultural pride.
3. Digital Media and Global Visibility
Social media has become a digital runway for African fashion. Platforms like Instagram and TikTok have enabled designers, stylists, and influencers to showcase African fashion to global audiences—instantly.
4. Export Strength
Africa exports $15.5 billion worth of textiles annually, with countries like Ethiopia and South Africa emerging as leaders in apparel manufacturing and design. “Made in Africa” is becoming a badge of quality and pride.

Designer Credit: Ugo monye
Challenges That Hinder Growth
Despite the momentum, the African fashion industry faces structural challenges:
- Funding Gaps: Many designers and SMEs lack access to capital. Traditional loans are expensive, and fashion ventures are often overlooked by investors and venture capital firms.
- Overreliance on Imports: Although Africa is a major producer of raw materials like cotton, many brands import finished fabrics and outsource mass production to Asia, limiting domestic industrialization.
- Second-Hand Clothing Influx: The widespread import of second-hand clothing from Western nations undermines local brands and textile production, making it difficult for the industry to scale.

Designer Credit: Ugo monye
Opportunities for Transformation
The road ahead is filled with potential:
🔹 Industrialization
Strategic investments in textile factories and industrial parks, such as those in Ethiopia, can increase local production capacity and generate employment across the value chain.
🔹 Sustainability & Circular Fashion
Africa’s traditional approach to craftsmanship, reuse, and ethical production aligns perfectly with the global push toward sustainable fashion. This is a major edge for brands looking to appeal to conscious consumers.
🔹 “Made-in-Africa” Movement
Consumer interest in ethically made, culturally rich fashion is rising. The global desire for authenticity and storytelling presents an enormous opportunity for African designers to scale globally.
Global Fashion Capital in the Making
If Africa can bridge the financing gap, strengthen local supply chains, and harness its cultural capital, it is well on its way to becoming a global fashion powerhouse. Policymakers, investors, and creators must collaborate to fuel this transformation—because African fashion is not just the future, it’s now.
DESIGNER COLLECTION
IWA Designer Spotlight: Olivier Rousteing’s African-Inspired Balmain x Lion King Collection

In a dazzling convergence of luxury fashion and cinematic magic, Olivier Rousteing, the visionary Creative Director of Balmain, has unveiled an extraordinary collaboration with Disney to celebrate the 30th anniversary of The Lion King. This capsule collection not only reimagines the beloved classic through a couture lens but also reflects Rousteing’s deep personal connection to the story and his African heritage according to Vogue.
A Journey of Destiny and Heritage
Olivier Rousteing’s path to becoming a leading figure in fashion is as inspiring as the designs he creates. Adopted at a young age and raised in France, Rousteing discovered his Ethiopian and Somali roots while working on his documentary Wonder Boy (2019). This revelation profoundly influenced his work, providing a rich cultural backdrop for his creative vision.
Reflecting on the significance of this collaboration, Olivier Rousteing shares with Vogue, “When I watched The Lion King as a child, the message I saw was: choose your own destiny.” The collection symbolizes more than just a fashion statement; it represents Rousteing’s journey from an orphaned child to a global fashion icon. Like Mufasa, the central character of Disney’s upcoming live-action film Mufasa: The Lion King, Rousteing’s story of rising from humble beginnings to create his own kingdom resonates deeply with him.
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The Collection: A Tribute to Africa
The Balmain x Lion King collection is a celebration of African beauty and craftsmanship, merging Rousteing’s signature Balmain aesthetic with elements of traditional African design. The collection showcases luxurious fabrics, vibrant prints, and regal silhouettes that honor the continent’s rich heritage.

Design Highlights
- Colors and Textures: The collection features a palette inspired by the African landscape, with hues reminiscent of sunsets and savannahs. Luxurious fabrics such as silk and velvet are used alongside traditional materials like raffia, molded into structural dresses that evoke African textiles.
- Prints and Patterns: African-inspired prints and patterns dominate the collection. From sunrise motifs reflecting iconic moments from The Lion King to zebra-like prints symbolizing the savannah, each design is a nod to Africa’s diverse beauty. Rousteing has integrated ornate bangles and his signature shoulder pads, adding a touch of regality to the pieces.
- Collaborations with African Artists: Rousteing collaborated with three talented African artists to bring his vision to life. South African painter Nika Mtwana contributed an Afrofuturistic scene from the film, while Cameroonian artist Enfant Précoce created a wildlife-inspired design centered around Simba. South African painter Cassius Khumalo’s piece features the lioness Nala with vivid gold foil detailing. These contributions add depth and authenticity to the collection, celebrating African artistry.

A Cultural Impact
The collection’s impact extends beyond fashion into film and storytelling. Nigerian director Femi Oladigbolu has immortalized the collection in a short film, showcasing models from across Africa, including Kenya, Namibia, Rwanda, and Tanzania. The film emphasizes the concept of destiny, aligning with The Lion King narrative and highlighting the cultural significance of the collaboration.
In a poignant moment on set, actress Carmen Hickman reminded v of his roots and the love he holds within Africa. “She said to me: ‘Don’t forget this is your continent, this is where you come from, and you are loved here. You will always be loved,’” Rousteing recalls. This affirmation encapsulates the magical essence of the collection and the personal full-circle moment Rousteing experienced.
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Conclusion
The Balmain x Lion King collection is more than a celebration of Disney’s iconic film; it is a profound expression of Olivier Rousteing’s heritage and personal journey. By blending high fashion with traditional African elements and collaborating with esteemed African artists, Rousteing has created a collection that honors the essence of The Lion King and pays tribute to the continent that inspired it.
This Designer Spotlight highlights Olivier Rousteing exceptional ability to merge cultural significance with luxury fashion, creating pieces that are both visually stunning and deeply meaningful. As Olivier Rousteing continues to push the boundaries of fashion, this collection stands as a testament to his creative vision and the power of embracing one’s heritage.
FAQ
What is the Balmain x Lion King collection?
The Balmain x Lion King collection is a special mix of French fashion and Disney’s The Lion King. It combines Balmain’s luxury with African designs and Disney’s classic themes.
Who is Olivier Rousteing, the designer behind the Balmain x Lion King collection?
Olivier Rousteing leads Balmain and created the Lion King collection. His roots in Ethiopia and Somalia inspire his unique style and fashion approach.
How did Rousteing incorporate African cultural elements into the Balmain x Lion King collection?
Olivier Rousteing mixed African culture with Balmain’s style in the Lion King collection. He used bright prints, rich fabrics, and African craftsmanship. This kept the Balmain luxury feel.
What was the impact of the Balmain x Lion King collection?
The collection made a big splash, touching many people and changing fashion. It showed how fashion can celebrate and honor different cultures.
How did Rousteing collaborate with African artists and craftsmen for the collection?
Rousteing and Balmain teamed up with African artists and craftsmen for the collection. This partnership was key in bringing African culture to luxury fashion.
What is the significance of the Balmain x Lion King short film?
The short film by Nigerian filmmaker Femi Oladigbolu brings the collection to life. It tells Rousteing’s story and the cultural importance of the collaboration.
How does Rousteing use fashion as a medium for storytelling?
Rousteing sees fashion as a way to tell stories and share cultural tales. The Lion King collection shows his effort to mix luxury with stories that celebrate diversity and inclusion.
How has Rousteing’s personal journey and African heritage influenced his work?
Rousteing’s roots in Ethiopia and Somalia have greatly shaped his fashion. His experiences and cultural background are woven into his designs, including the Lion King collection.
What is the future of Balmain and Olivier Rousteing’s role?
The success of the Lion King collection might shape Balmain’s future. Rousteing’s focus on culture and storytelling will likely continue to influence the brand’s growth and impact in luxury fashion.
CELEBRITY
Fally Ipupa’s ‘Mayanga’ ft Vilisco: A Celebration of African Beauty and Sisterhood

Fally Ipupa, the Congolese music icon known for blending Afrobeat, rumba, and contemporary sounds, has once again captivated audiences with his latest single, Mayanga. Released on March 29, 2025, this song is more than just music—it’s a cultural tribute to African women and their beauty.
A collaboration with Vlisco, a leading African fashion brand, Mayanga seamlessly merges music and fashion to highlight the confidence, identity, and strength of African femininity.
History of Vilisco
Vlisco, a Dutch textile company founded in 1846, has played a pivotal role in shaping African fashion despite its European origins. Initially created to replicate Indonesian batik using roller printing technology, Vlisco’s fabrics failed to gain traction in Indonesia but found an enthusiastic market in West Africa.
African women quickly embraced the bold designs, and over time, the company adapted its patterns and colors to align with regional tastes and cultural significance.
By the mid-20th century, Vlisco had become a symbol of African identity, with its prints often telling unique stories—such as the “La Famille” design, which reflects family dynamics through symbolic imagery.

Today, despite competition from cheaper imitations, Vlisco remains a cornerstone of West and Central African fashion, producing over 350,000 unique designs while maintaining its reputation for quality, heritage, and cultural relevance.
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The Meaning Behind Mayanga
The title Mayanga, meaning “The Incredible”, reflects themes of admiration, love, and empowerment. The song serves as a love letter to African women, particularly those who wear Vlisco fabrics, which have long been symbols of self-expression and heritage. Through this track, Fally Ipupa not only showcases his signature smooth vocals and rhythmic beats but also reinforces the idea of unity, sisterhood, and cultural pride.
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A Stunning Visual Experience
Accompanying the song is a visually striking music video filmed in Ivory Coast. Directed by the acclaimed Daniel Obasi, the video features stunning fashion pieces by Loza Maléombho, a designer celebrated for her ability to merge modern and traditional African aesthetics. The video is a vibrant portrayal of African identity, elegance, and resilience, perfectly aligning with Vlisco’s ongoing campaign, The Garden of Sisterhood.
The Power of Music and Fashion in African Culture
Mayanga is not just a song—it’s a cultural movement. Through this collaboration, Vlisco continues its mission to uplift and celebrate African women beyond the world of fashion. The brand’s bold prints and luxurious fabrics serve as a visual representation of strength, dignity, and heritage, making their partnership with Fally Ipupa a natural fit.

Fally Ipupa’s ability to infuse traditional African rhythms with contemporary beats has made him one of the most influential artists on the continent. Mayanga follows his signature style, bringing together Afrobeat, rumba, and modern production to create a song that is both timeless and relevant.
Conclusion
With Mayanga, Fally Ipupa continues to push artistic boundaries, merging music, fashion, and cultural storytelling in a way that resonates deeply with his audience. This collaboration with Vlisco reinforces the celebration of African heritage, making the song not just a hit, but an ode to the power, confidence, and grace of African women.
CELEBRITY
AMVCA 2024: Best Dressed Look That Turned Everyone’s Head

The Africa Magic Viewers’ Choice Awards (AMVCA 2024 ) is a celebration of African talent in the film and television industry, showcasing the best of creativity and artistry from across the continent. The 2024 AMVCA held in Nigeria was no exception, dazzling viewers with its glamorous red carpet, stunning performances, and deserving winners. Let’s take a closer look at the highlights of this prestigious event
The Red Carpet Extravaganza
The AMVCA 2024 red carpet was a spectacle of style and elegance, with celebrities and guests dressed to impress in the latest fashion trends. From exquisite gowns to dapper suits, the red carpet was a showcase of African fashion at its best.
Winners at AMVCA 2024
The AMVCA 2024 celebrated excellence in African film and television, honoring deserving winners in various categories. Here are some of the winners who took home the prestigious award:
Trailblazer Award
- Winner: Chimezie Imo
Best Digital Content
- Winner: “Medical Negligence and Copyright Infringement” – Isaac Ayomide Olayiwola (Layi Wasabi)
Best Indigenous Language Film (West Africa)
- Winner: “Jagun Jagun” – Femi Adebayo



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Best Supporting Actor
- Winner: Demola Adedoyin (“Breath of Life”)
Best Supporting Actress
- Winner: Genoveva Umeh (“Breath of Life”)
Best Lead Actor
- Winner: Wale Ojo (“Breath of Life”)
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Best Lead Actress
- Winner: Kehinde Bankole (“Adire”)
Best Cinematography
- Winner: “Over The Bridge” – KC Obiajulu
Best Editing
- Winner: Antonio Ribeiro (“The Black Book”)



Best Sound Design
- Winner: Grey Jones Ossai (for “Breath of Life” and “Blood Vessel”)
Best Art Direction
- Winner: “Over The Bridge” – Abisola Omolade



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Best Costume Design
- Winner: Lola Awe (“Jagun Jagun: The Warrior”)
Best Makeup
- Winner: Campbell Precious (“Mami Wata”)



Best Writing TV Series
- Winner: “Volume” – Mona Ombogo
Best Writing in a Movie
- Winner: “Funmilayo Ransome-Kuti” – Tunde Babalola





Best Director
- Winner: BB Sasore (“Breath of Life”)
Best Movie
- Winner: “Breath of Life”
Best Documentary
- Winner: “Lobola, A Bride’s True Price?”
Best Scripted Series
- Winner: “Itura”
Best Unscripted Series
- Winner: “Gh Queens” (Season 2)



Best Indigenous Language (East Africa)
- Winner: “Ormoilaa Ogol” (“The Strong One”)
Best Indigenous Language (South Africa)
- Winner: “Motshameko O Kotsi”
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Best Multichoice Talent Factory Movie– AMVCA 2024
- Winner: “Her Dark Past”
Best Scripted M-Net Original-AMVCA 2024
- Winner: “Slum King”



Best Unscripted M-Net Original
- Winner: “Nwuyee Bekee (Foreign Wives)”
Best Indigenous M-Net Original
- Winner: “Irora Iya”
Best Short Film
- Winner: “Broken Mask”



Conclusion:
The 2024 AMVCA in Nigeria was a night to remember, filled with glamour, glitz, and gratifying wins. As the stars of African cinema and television came together to celebrate their achievements, they reminded us of the power of storytelling to unite, inspire, and transform lives. As we look ahead to the future, one thing is certain: the magic of the AMVCA will continue to shine brightly, illuminating the path for generations of African storytellers to come.
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